Sports Management Institute


Tailored for administrators like you.


Executive Program Details

The program is tailored to meet the needs of athletic administrators in mid-to top-level management positions who are — or aspire to be — athletic directors, executive directors or general managers in collegiate, amateur or professional sports.

Each component is taught by either a business school faculty member or a noted practitioner from the field of sports administration. The Institute has recruited a distinguished Board of Visitors who actively participate in the program.

First in-residence session

Participants identify a project that contributes to the enhancement of the participant’s institution.


The project is to be completed during a six-month period, in conjunction with an assigned faculty advisor.


Participants present their projects to classmates and members of the Executive Committee.


Students take part in a formal graduation ceremony.


Curriculum during both sessions addresses key areas for the athletic administrator including:

  • Management Strategy

  • Legal & Ethical Behavior

  • Marketing

  • Media Relations

  • Management of Financial, Physical, and Human Resources


Tuition for the entire program is $3,495, and includes all instruction and materials, local ground transportation and most meals. Lodging is set up through SMI with favorable hotel rates at the participant’s expense. Transportation to each session location is also at the participant’s expense.


SMI took my daily responsibilities and challenged me to apply some up-to-date business principles. The opportunity to work with the faculty and staff in the area of total sports management will give me many things to work toward in the years to come. Every once in a while, you need a reminder on how to do things the right way and with class. SMI provides a great reminder.
— Mitch Barnhart / Director of Athletics, University of Kentucky